Graphic Design Solutions – Robin Landa – 4th Edition


This best-selling text remains the most comprehensive, how-to on graphic and advertising for print and interactive media, intended to serve as a foundation for a and advertising design education. Theory and are stressed with an instructive approach.

Known for its thorough treatment of theory and major graphic design applications, this text concentrates on the integration of design principles and elements, providing hundreds of meaningful examples of their interaction throughout.

  • Many new illustrative examples show the most effective and creative work in graphic design.
  • A new chapter, Creativity and the Graphic Design (Chapter 4), provides the to stimulate creative thinking and for brainstorming, as well as creativity exercises to prompt and support conceptualization.
  • Increased coverage on visualization (Chapter 5), including understanding images, approaches, and media for visualizing design concepts; and investigation and stimulating the application of visualization methods to design projects.

Table of Contents

Historical Timeline.
1. Introduction.
2. Graphic Design: The Basics.
3. Typography.
4. Creativity and the Graphic Design Process.
5. Visualization.
6. Composition.
7. Posters.
8. Publication Design: Covers & Interiors.
9. Branding.
10. Visual Identity.
11. Package Design.
12. Corporate Communication: Brochures, Annual Reports & More.
13. Advertising.
14. Interactive Design and Motion.
Part III: THE PROFESSION AND CAREERS (Available online only).
15. The Portfolio and Job Search (Available online only).
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