Managerial Economics – William F. Samuelson, Stephen G. Marks – 7th Edition


The 7th edition of Economics of continues to provide examples of the real world and the skills necessary to make to make thoughtful and advantageous management . Samuelson & Marks build on their strong behavioral coverage to better address this current “hot topic” in .

This new edition includes updates and general revisions, including updated sections on behavioral economics, theory and price theory, and new for each chapter. The authors improve the existing content and integrate more of this content throughout. The largest section is at the interface between the public and the private. The text integrates the theory with extensive in the real world, which makes it more accessible. The presentations begin in a simple way and are progressively applied to increasingly demanding .

Table of Contents

CHAPTER 1: Introduction to Economic Decision Making

SECTION I: Decisions within Firms
CHAPTER 2: Optimal Decisions Using Marginal Analysis
CHAPTER 3: Demand Analysis and Optimal Pricing
CHAPTER 4: Estimating and Forecasting Demand
CHAPTER 5: Production
CHAPTER 6: Cost Analysis

SECTION II: Competing within Markets
CHAPTER 7: Perfect Competition
CHAPTER 8: Monopoly
CHAPTER 9: Oligopoly
CHAPTER 10: Game Theory and Competitive Strategy
CHAPTER 11: Regulation, Public Goods, and Benefit-CostAnalysis

SECTION III: Decision-MakingApplications
CHAPTER 12: Decision Making under Uncertainty
CHAPTER 13: The Value of Information
CHAPTER 14: Asymmetric Information and OrganizationalDesign
CHAPTER 15: Bargaining and Negotiation
CHAPTER 16: Auctions and Competitive Bidding
CHAPTER 17: Linear Programming
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